piqulette blog » Marketing http://www.piqulette.com/blog design + photography + nerdery Tue, 07 Jun 2011 16:06:02 +0000 en hourly 1 http://wordpress.org/?v=3.0 networking + business goals http://www.piqulette.com/blog/2009/10/networking-business-goals/ http://www.piqulette.com/blog/2009/10/networking-business-goals/#comments Thu, 29 Oct 2009 22:09:22 +0000 angelique http://www.piqulette.com/blog/?p=587 Back in July, someone found the Piqulette blog looking for business advice. It was very exciting to me to see that it was something that not only brought someone to the site, but then, they were inspired to read a bit and spend some time. It inspired an initial post about my excitement, and then a follow-up post with one of my business goals. I realize it has been a while since these posts, so I decided I would revisit them.

Since those posts, I feel like I have accomplished quite a bit. I have helped others grow their

[. . . . .]

]]> Back in July, someone found the Piqulette blog looking for business advice. It was very exciting to me to see that it was something that not only brought someone to the site, but then, they were inspired to read a bit and spend some time. It inspired an initial post about my excitement, and then a follow-up post with one of my business goals. I realize it has been a while since these posts, so I decided I would revisit them.

Since those posts, I feel like I have accomplished quite a bit. I have helped others grow their business. I have provided advice for some to book jobs without losing. And I have people excited about meeting with me and going over their plans for how to improve their businesses. I am so excited about all of this!!! I can’t even tell you!

Looking back at these first two posts though, I feel like I skipped over something. I skipped over talking about my goal of a successful business! I want to design more albums. I want to help more photographers. I want to play with more logos. I want to design custom photo cards for your clients. I want to be your studio’s graphic designer.

I realize though, that I am never going to achieve this goal without people knowing who I am or what I do. This is where networking comes in. I have been trying to get out there and meet as many people as possible lately. Making sure I am where I can meet the people who will hire me, and the people who will refer me. The same goes for anyone in any business really. I still believe word of mouth advertising is going to be what helps me succeed, and I want as many people to be able to say “hey, I know a designer who could help you” as possible. And obviously – I want that designer to be me!

So – out I go! Into the world of wedding and photography events. Into the world of twitter. Find me and follow me! Can we trade business cards? ;)

Enjoy your weekend! It’s Halloween and the Phillies are in the World Series! WOOOOOOOOOO!

]]> http://www.piqulette.com/blog/2009/10/networking-business-goals/feed/ 0 networking & the knot http://www.piqulette.com/blog/2009/10/networking-the-knot/ http://www.piqulette.com/blog/2009/10/networking-the-knot/#comments Fri, 23 Oct 2009 14:39:17 +0000 angelique http://www.piqulette.com/blog/?p=585 Last night was the Philadelphia networking party for The Knot. It caused me to fall a minute behind on blogging, but was totally worth it. This year’s theme was Carnival and it super fun. Cotton candy spun around prime rib satays, the most delicious mini burger ever, pretzel knots (get it? knots…), mini funnel cakes with parmesean…mmmm mmmm good! I wish I had taken pictures, but between business cards, glasses, plates, etc, I couldn’t handle carrying one more thing I do however want to say thank you to everyone who put together the great event! It is always great

[. . . . .]

]]> Last night was the Philadelphia networking party for The Knot. It caused me to fall a minute behind on blogging, but was totally worth it. This year’s theme was Carnival and it super fun. Cotton candy spun around prime rib satays, the most delicious mini burger ever, pretzel knots (get it? knots…), mini funnel cakes with parmesean…mmmm mmmm good! I wish I had taken pictures, but between business cards, glasses, plates, etc, I couldn’t handle carrying one more thing :) I do however want to say thank you to everyone who put together the great event! It is always great to see Beka from Innove Event Styling, Peachtree & Ward filled my belly with so many great drinks and snacks, and the details from Two Paperdolls and TableArt were beautiful!

I also met some great people and want to give them some link love!

Christina HIll of cHill Weddings

Laurie of Photography by Laurie

Diana McGarvey from The Union League (she was hilarious!)

Leza Davis ofThe Mona Leeza Spa

Blush of Blush and Brushes (can’t wait to see the photo booth pictures!)

Really, everyone I met was great! And – the photo booth was the best! I will get our pictures up here as soon as possible! These events are so important, and I can’t stress enough, if you aren’t putting yourself out there, you won’t succeed. Mix, mingle, make sure your peers know who you are! Word of mouth advertising does not just come from your clients. If you are a wedding photographer, remember that photographers are not the only people in your industry that need to know you! Planners, florists, Caterers, make up artists, there are so may people involved in planning a wedding – and they are all awesome to hang out with!

]]> http://www.piqulette.com/blog/2009/10/networking-the-knot/feed/ 0 break even http://www.piqulette.com/blog/2009/06/break-even/ http://www.piqulette.com/blog/2009/06/break-even/#comments Wed, 24 Jun 2009 01:05:11 +0000 angelique http://www.piqulette.com/blog/?p=343

Break Even is a micro-label based out of Philadelphia, Pa. It was founded in 1997 by my husband! When he went back to school, BE had to calm down a bit. But recently it has been going strong with quite a few recent releases.

Please take a minute to check out the Break Even site. Or better yet, add yourself as a fan on the Facebook page. There can’t be a custom URL through Facebook until Break Even has 1000 fans…so tell all your friends!!! And please let us know what you think of the new

[. . . . .]

]]>

Break Even is a micro-label based out of Philadelphia, Pa. It was founded in 1997 by my husband! When he went back to school, BE had to calm down a bit. But recently it has been going strong with quite a few recent releases.

Please take a minute to check out the Break Even site. Or better yet, add yourself as a fan on the Facebook page. There can’t be a custom URL through Facebook until Break Even has 1000 fans…so tell all your friends!!! And please let us know what you think of the new BE look!

Is there anyone else out there using a Facebook page to promote your business? I would love to hear your thoughts on this!

72besmall

]]> http://www.piqulette.com/blog/2009/06/break-even/feed/ 0 new business cards! http://www.piqulette.com/blog/2009/06/new-business-cards/ http://www.piqulette.com/blog/2009/06/new-business-cards/#comments Fri, 05 Jun 2009 00:50:03 +0000 angelique http://www.piqulette.com/blog/?p=207 [. . . . .]

]]> Just ordered my new business cards! I’m super excited about the tiny last minute changes I made. You know you want one!

The suspense is killing you isn’t it? I’ll put them up once they come in!

]]> http://www.piqulette.com/blog/2009/06/new-business-cards/feed/ 0 fresh look for cadence physical therapy http://www.piqulette.com/blog/2009/05/fresh-look-for-cadence-physical-therapy/ http://www.piqulette.com/blog/2009/05/fresh-look-for-cadence-physical-therapy/#comments Fri, 29 May 2009 01:25:50 +0000 angelique http://www.piqulette.com/blog/?p=179 One of my favorite parts of design is the research process. As you may know, I am a know-it-all. Duh. But every time I take on a new project, I take off my know-it-all hat and actually do some research. And this one was great! Jessica is a physical therapist, but she specializes in pediatric physical therapy. She also combines traditional therapy with water based therapy. Lastly, while the mind immediately goes to children when you think pediatric, she treats patients up to about 21. Jessica knew she wanted something that would be attractive to all her clients, from

[. . . . .]

]]> One of my favorite parts of design is the research process. As you may know, I am a know-it-all. Duh. But every time I take on a new project, I take off my know-it-all hat and actually do some research. And this one was great! Jessica is a physical therapist, but she specializes in pediatric physical therapy. She also combines traditional therapy with water based therapy. Lastly, while the mind immediately goes to children when you think pediatric, she treats patients up to about 21. Jessica knew she wanted something that would be attractive to all her clients, from the youngest she treats, to the parents that bring them in. Something fresh, but not too childish as to not insult her older patients. All of this combined with Cadence for a name, meant I had work to do!

I am really happy with the results, and we found something we both loved pretty quickly once I shared with Jessica what I was focusing on. So without further ado…. the new CadencePT mark….What do you think?

before

before

FInal Logo

After

]]> http://www.piqulette.com/blog/2009/05/fresh-look-for-cadence-physical-therapy/feed/ 0 marathon impact marketing workshop http://www.piqulette.com/blog/2009/05/marathon-impact-marketing-workshop/ http://www.piqulette.com/blog/2009/05/marathon-impact-marketing-workshop/#comments Tue, 19 May 2009 12:29:22 +0000 angelique http://www.piqulette.com/blog/?p=72 While I would love to be the one designing for all of you photographers, I am not going to deny the awesomeness of Marathon Press & their speakers. They know marketing, and they turn their workshops into not just another sales pitch.

Workshop Purpose To help you choose appropriate marketing strategies and products to move your business to the next level. Who will benefit?

Photographers who are confident about their business concept, market target, and marketing message and are committed to implementing business-building marketing strategies. Studios that wish to consult with Marathon graphic designers, account representatives, and

[. . . . .]

]]>

While I would love to be the one designing for all of you photographers, I am not going to deny the awesomeness of Marathon Press & their speakers. They know marketing, and they turn their workshops into not just another sales pitch.

Workshop Purpose
To help you choose appropriate marketing strategies and products to move your business to the next level. Who will benefit?

  • Photographers who are confident about their business concept, market target, and marketing message and are committed to implementing business-building marketing strategies.
  • Studios that wish to consult with Marathon graphic designers, account representatives, and other Marathon personnel.

Workshop leader: Mark Weber Workshop Process and Content

Day 1
In a classroom setting, workshop leader, Mark Weber, will increase your understanding of these keys to marketing success:

  • The importance of understanding new photographic trends and offering new products
  • How to create a compelling business concept, including niche markets and boutique studio models
  • Emphasizing product value and uniqueness of style
  • Why image marketing IS everything!
  • Displaying your work
  • Creating promotional materials, including handouts, direct mail and client education
  • Exploiting Internet marketing, including blogs and social networks
  • Creating marketing partnerships
  • Forming charitable partnerships
  • Why “buzz marketing” IS everything!
  • Exploiting “buzz marketing” products
  • Creating a robust client-appreciation program
  • Marketing back to your clients
  • Gaining client referrals

Day 2
During this busy day, you’ll meet one-on-one with Marathon’s staff of design professionals and marketing experts to accomplish the following:

  • Create a marketing style that is unique for your business
  • Begin the design process for marketing pieces
  • Visit with Internet professionals and other support staff
  • See first-hand how Marathon’s marketing technologies can work in your business


  • Workshop Fee – $295
    Includes up to two people from the same studio.
    Lunch provided each day.
    Check out this added value . . .
    Should you decide to enroll in Marathon’s Marketing Advantage Program, Marathon will reduce the $995 enrollment fee to only $400! To register, call 800/228.0629.
    Only 12 noncompeting studios will be accepted.

]]> http://www.piqulette.com/blog/2009/05/marathon-impact-marketing-workshop/feed/ 0