While I would love to be the one designing for all of you photographers, I am not going to deny the awesomeness of Marathon Press & their speakers. They know marketing, and they turn their workshops into not just another sales pitch.
Workshop Purpose
To help you choose appropriate marketing strategies and products to move your business to the next level. Who will benefit?
To help you choose appropriate marketing strategies and products to move your business to the next level. Who will benefit?
- Photographers who are confident about their business concept, market target, and marketing message and are committed to implementing business-building marketing strategies.
- Studios that wish to consult with Marathon graphic designers, account representatives, and other Marathon personnel.
Workshop leader: Mark Weber Workshop Process and Content
Day 1
In a classroom setting, workshop leader, Mark Weber, will increase your understanding of these keys to marketing success:
In a classroom setting, workshop leader, Mark Weber, will increase your understanding of these keys to marketing success:
- The importance of understanding new photographic trends and offering new products
- How to create a compelling business concept, including niche markets and boutique studio models
- Emphasizing product value and uniqueness of style
- Why image marketing IS everything!
- Displaying your work
- Creating promotional materials, including handouts, direct mail and client education
- Exploiting Internet marketing, including blogs and social networks
- Creating marketing partnerships
- Forming charitable partnerships
- Why “buzz marketing” IS everything!
- Exploiting “buzz marketing” products
- Creating a robust client-appreciation program
- Marketing back to your clients
- Gaining client referrals
Day 2
During this busy day, you’ll meet one-on-one with Marathon’s staff of design professionals and marketing experts to accomplish the following:
During this busy day, you’ll meet one-on-one with Marathon’s staff of design professionals and marketing experts to accomplish the following:
- Create a marketing style that is unique for your business
- Begin the design process for marketing pieces
- Visit with Internet professionals and other support staff
- See first-hand how Marathon’s marketing technologies can work in your business
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Workshop Fee – $295
Includes up to two people from the same studio.
Lunch provided each day.
Check out this added value . . .
Should you decide to enroll in Marathon’s Marketing Advantage Program, Marathon will reduce the $995 enrollment fee to only $400! To register, call 800/228.0629.
Only 12 noncompeting studios will be accepted.
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