One of my favorite parts of design is the research process. As you may know, I am a know-it-all. Duh. But every time I take on a new project, I take off my know-it-all hat and actually do some research. And this one was great! Jessica is a physical therapist, but she specializes in pediatric physical therapy. She also combines traditional therapy with water based therapy. Lastly, while the mind immediately goes to children when you think pediatric, she treats patients up to about 21. Jessica knew she wanted something that would be attractive to all her clients, from the youngest she treats, to the parents that bring them in. Something fresh, but not too childish as to not insult her older patients. All of this combined with Cadence for a name, meant I had work to do!
I am really happy with the results, and we found something we both loved pretty quickly once I shared with Jessica what I was focusing on. So without further ado…. the new CadencePT mark….What do you think?
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Chatter